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2010 Green Building – Where Are We Now?

Kendall Wayland | August 20, 2010

As we quickly approach the latter part of 2010, “green” continues to be a force within the building industry – living up to the hype that carried over from a very successful 2009. In an article published at the beginning …

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Back-to-School Shopping: Is the iPad the new scientific calculator?

John Vernon | August 16, 2010

Remember when back-to-school shopping meant picking up the latest Five Star® binder and 12-pack of ballpoint pens from Office Depot? I sure do! When I entered high school ten years ago, the snazziest technology I brought with me was a …

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HOT Chips: What’s in a name?

Katie Blair | August 13, 2010

It’s that time of the year again. Time for the event which holds perhaps my favorite conference name in history, HOT Chips! The focus on this year’s event is “Optical Interconnects and Non-Volatile Memory Technology” and Dr. Burkhard Huhnke of …

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SEO killed the headline

Tory Patrick | August 12, 2010

My quest for search engine optimization lies within two words. Lady Gaga.

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Sometimes You Wanna Go…

Danny Betancourt | August 9, 2010

Can Danny Betancourt become Mayor of Starbucks on Foursquare and reap some of the great benefits? Only time (and many, many check-ins) will tell…

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Search’s Kid Sister: Mobile SEO

Rachel Marshall | August 4, 2010

You don’t need me to tell you we’re living in a mobile world. Laptops, smartphones and tablets, oh my! In fact, Morgan Stanley predicts that in the next 5 years, mobile internet consumption will rival desktop PC usage. But I’ll …

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That place is always so crowded – no one goes there anymore

Lydia Howard | July 30, 2010

When people ask me what I do (considering it’s everywhere, a surprisingly large amount of people, including my family, don’t “get” public relations), I try to keep it as simple as possible – I build relationships with the media that …

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Lessons from LeBron – Part 1

Lynda Starr | July 27, 2010

It’s been a few weeks since the LeBron James media frenzy, and I thought I would see what lessons we can learn from one King James. I have a passing interest in sports, i.e. I watch events when significant other, …

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Vacations 2.0

Elizabeth Buccianti | July 23, 2010

In today’s world of always on, always connected technology, it’s hard to think back to the days when there weren’t real-time flight delay updates or mobile phone applications listing the top restaurants for any given city at the touch of …

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Journalists, PR Pros and T-Shirts?

Katie Blair | July 22, 2010

Last week, I attended the Media Roundtable put on by the Orlando chapters of the Florida Public Relations Association and the Public Relations Society of America. The event provided PR professionals with the opportunity to mingle with some top journalists …

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