I know some folks hate the top 2012/end-of-year lists (and I won’t mention any names) but I’m quite fond of them. Maybe it’s because I’m in the tech PR space and there is so much activity and noise during the year that after a while it can become a blur as to what happened in March or over the summer. So, I, for one, like the recap highlights of the year. If nothing else, it brings back a few memories and reminders of all the activity (mostly good and some not so good) that took place in the high-tech industry. Rather than create my own list, I left it to the experts and I have compiled a few of the best lists from across the tech space. Perhaps self-serving of me but now I have all the awesome highlights of the year all in one place.
Thanks to SC Magazine, we will not forget the top eight data breaches of the year: http://www.scmagazine.com/top-8-breaches/slideshow/1050/#0
The Los Angeles Times compiled their list of some good and not-so-good moments shared on today’s social media platforms during this past year: http://www.latimes.com/news/opinion/opinion-la/la-ol-social-media-hits-and-misses-in-2012-20121219,0,371853.photogallery
If you have some time on your hands, CNET compiled a list that I’m sure took them plenty of time – their top 100, which covers everything from new gadgets, the big tech stories, people and trends that shaped our 2012. Plus, this list is in an awesome easy-to-view thumbnail format that makes it simple to navigate and reach #100 in a few clicks: http://www.cnet.com/cnet100/
The IDG news service compiles the best robots of 2012 in a nifty YouTube video for your viewing pleasure: http://www.youtube.com/watch?v=G_bYVFQoydw
Charles Babcock (@babcockcw) posted a summary on the InformationWeek site about cloud computing for this year including three setbacks coupled with four big wins. If there were more setbacks than wins, it could’ve made it a disappointing year for the cloud industry but alas check out his article: http://www.informationweek.com/cloud-computing/infrastructure/cloud-computing-best-and-worst-news-of-2/240144531
If you found any other awesome tech-related lists for 2012, we’d love to know.
When there are no product announcements or other company news to pitch, it can be challenging to generate coverage. Though, creating a trend story is a great way to stretch creativity, plus it is one of the most rewarding feelings when you get coverage for your client! For example, Joel Griffin for SecurityInfoWatch.com did a feature on the trend towards online and physical security convergence, which featured quotes from our client HID Global Identity Assurance throughout the piece.
This week, Vantage CEO Ilene Adler and I headed to Stanford University for ArmTech Congress 2012, the 5th global Armenian high tech industry and business conference. Throughout the day, four panels explored the state of the high tech industry in Armenia. The panels covered research, innovation, professional development, the business environment, investment opportunities and the future challenges for Armenia’s high tech sector.
Check out our photo recap below!
In an RCR Wireless article, National carriers agree to text-to-911 services by 2014, 911 services expect to go mobile by 2014 by partnering with carriers to offer text-to-911 services. While this seems like a great step moving forward, SMS is slowly starting to become ‘old news’ with consumers begging to use other multimedia services that are starting to replace traditional messaging. Not to mention, there’s been some focus on developing solutions that will use video in emergency situations. However, this is a great step in the right direction, only solidifying that mobile isn’t going away.
At Vantage, we strive to get top results for our clients, so for this post we would like to share some of that great coverage garnered by our team. Our client Hooked is a recommendation engine for gaming apps on the Android market – think of Hooked as your personal shopper for apps.
Hooked was featured in AllThingsD, “Hooked Personalizes App Recommendations Based on Usage.” This article did a fantastic job of showcasing how Hooked studies user behaviors among other factors to provide personalized recommendations to users! The editor, Liz Gannes (@lizgannes) couldn’t have said it better when she described Hooked as, “the app for apps…”
Phones. Well, sort of. We use them for navigation, entertainment and occasionally making a call. With the iPhone, Android, Windows and more, smartphone usage is at an all-time high. We’re seeing a trend, and I’m banking on that. Mobile technology and its uses are only going to grow and 2013 could be its biggest year yet.
With the holidays quickly approaching, the technology of mobile devices is being utilized even more. According to Mobile Commerce Press, smartphones were used more than ever to locate products, read reviews and even make online purchases from Black Friday through Cyber Monday. Almost 24 percent of consumers used a smartphone or tablet to visit retail websites the day after Thanksgiving and mobile PayPal purchases, up 196 percent on Cyber Monday compared to the year before. This kind of mobile device usage is only going to increase in the coming year.
Healthcare could be the next industry to go mobile, says Business Insider. Mobile healthcare, called mHealth, can make care easily accessible through your phone. The advertised benefits include lower costs, immediacy and widespread accessibility. Texting with doctors, patient monitoring and electronic medical records are just some of the uses. Fierce Mobile Healthcare is reporting that more than 500 million smartphone users will have downloaded medical apps by 2015. While skepticism is widespread, expect mHealth users to grow.
Mobile marketing is not a new concept, but it will be the main focus for many companies according to Business 2 Community. Location services and augmented realities are just two tactics that are being developed. Because of GPS and voluntary check-in sites like Four Square, marketers can track where people are. By doing this, they can offer exclusive discounts for check-ins and utilize geo-fencing, which targets ads to people in certain areas. The augmented reality tool uses the phone’s camera to offer deals and discounts. If you turn your camera on while in a store, the software will recognize certain items and then will show you an exclusive deal or the product will do something cool that you can only see on your screen. While this technology is almost here, imagine what else could be in the works.
The moral of the story here is to keep your charger close by. With more tools, apps and online uses, people will be more obsessed with their phones than ever. 2013 is sure to bring more exciting innovations in mobile technology. From a financial standpoint, I’m putting my money on mobile.
Pitching does not exist in a vacuum. When we’re working to gain attention for clients and build thought leadership, also known as recognition of the client as an expert in its industry, it’s important to think about what is happening in the world and on what journalists are focused. Forbes Magazine defined “thought leader” as “A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.” Therefore, it is critical that clients speak at conferences and be quoted in articles to gain recognition as an expert and it is necessary to find the right publications and subject matters for the client.
Both mainstream and trade media give much attention to Black Friday and the start of the holiday season. These articles cover a range of topics from sales statistics to social media tweets on deals and debates over whether stores should be open on Thanksgiving.
For Vantage’s tech clients, our attention leans toward Cyber Monday and website traffic management. KEMP Technologies is a Vantage client and the leader in #1 price/performance load balancer and application delivery controllers, used by thousands of businesses that consider IT, e-commerce, web and business applications as mission-critical to their long-term success. Vantage knows that tech writers are interested in holiday stories. We reached out to Information Week, a top publication for KEMP and found out that Kevin Casey would be posting tips for SMBs preparing their websites for online holiday sales. Although there was a quick turnaround needed, Vantage was able to work with KEMP’s chief scientist to gather the tips, edit them and submit to the editor. Kevin included KEMP in his article, “Black Friday: 5 Tips For Online Traffic Surges.” The client was pleased and the article lives on the publication’s website and has an even longer shelf life via search engines. It is a win/win offering the author expert content needed for the article and providing publicity for KEMP unrelated to a specific press release.