High-impact communications services made easy for our clients
Who has ever tried reaching the top by using just one tool to get there? Whether the 'top' is an actual mountain or the company's overall sales growth, reaching those goals takes more than a single action. At Vantage Communications, we know that it takes more than writing press releases to help your company make it to the top. We will build you a customized PR program that helps clients build brand identity and awareness in both your company and products.
Branding and Messaging
As any Vantage Communications client will confirm, our continuous senior-level support allows us to provide insightful strategic counsel. Messaging and branding are the foundation on which the entire PR program is built. It is impossible to generate high impact coverage without providing succinct messaging that resonates with editors, and lets them know why it is essential that they know you. We also need to explain why customers should choose you over your competitors.
Media Relations
We have long-standing relationships with the key press and analysts in the tech community. We keep in touch with each of your key media on an on-going basis. This gives us the leverage to pitch your news items—and get results. It also helps to establish you with these journalists to keep you top-of-mind.
Press Releases
It’s important to deliver news consistently to the press/analyst community. Vantage Communications provides strategy, drafting, editing, various version development, third party coordination with partners/customers, database development, distribution and placement.
Proactive Pitching
We will initiate and document ongoing contact with the key writers, analysts, TV producers, bloggers and other decision-makers to creatively pitch unique angles. We do extensive follow-up to ensure that all information is received, properly positioned and appropriately understood.
Press Tours
Vantage Communications will recommend and manage all aspects of a virtual or actual press road show. We will gain the meetings, prepare you for the briefings and manage the meetings and follow-up. If possible, an in-person press tour is ideal, however if there are time constraints, then we will arrange to virtually brief the top editors and key industry influencers via conference calls.
Analyst Relations
Industry analysts are an integral part of our PR initiatives. We look to these industry influencers to help build awareness about our clients. They are also valuable resources for the media and serve to educate the market about new product categories, companies to watch, etc.
New Media/Blogs
The media is using new ways of acquiring and transmitting information every day, and Vantage Communications will help you stay at the forefront of these new methods. We help you use new media to participate in online discussions in a way that builds customer relations and brand recognition.
Blogger Relations
In the past, a traditional public relations program was enough to reach your key influencers. Now, with the successful outcropping of new media tools like blogs, there are more and more voices participating in conversations about your industry and your company's products and services - a discussion in which you need to take part. We encourage providing a regular flow of information to this community, in addition to the traditional press and analyst community. Most importantly, we personalize the content based on the blogger’s preferences. Also, we monitor your key blogs and let you know when you need to be a part of the discussion.
Video Program
Increasingly we are considering video news clips and releases for clients, which are distributed on business news sites. This takes the form of an interviewer off camera with a “talking head” of a senior executive discussing a corporate announcement, a new service or customer win and where possible include customers on the video. This material can also be used on company and partner websites and indeed on customer sites as appropriate. Additionally, a longer video interview can be sliced and diced into multiple segments or be available for download as a podcast.
Audio/Podcasting
Podcasting is another way to reach your targeted audience and communicate your activities, message and accomplishments. We can arrange for the production of an audio/podcast. This is best done in the interview format and can incorporate clients’ views on trends, current deployments, interviews with customers, etc. This can also be set up as podcast to which staff, partner, customers and others can subscribe. The more the information is informative (rather than sales material and jargon) and content-based, the better the results.
Trade Shows
At the shows where our clients are exhibiting, Vantage Communications secures press meetings at the booth. The virtual trade show program is for securing meetings at shows where they are not actually exhibiting, but choose to attend. It is a great method for gaining awareness without having to invest in exhibiting.
Speakers Program
Ongoing efforts are made to obtain speaking engagements for your key executives at conferences and industry meetings where top tier media and influencers are present. This includes development of bios and abstracts, contact with shows and conferences, development and maintenance of tracking database, placement of speakers and general help in preparation.
Awards Program
Vantage Communications researches opportunities and focuses on gaining awards and recognition. We determine the publication’s procedure before sending an application for review, and we manage the submission process.
By-Lined Articles
This is an ongoing initiative to develop story ideas and outlines with the media and diligent follow-through with editorial calendars. We work with our clients to draft and edit all articles for publication, and handle placement and follow-up.
Rapid Response
Vantage Communications will monitor relevant news events and trends, and offer executives for commentary.
Case Study Program
This initiative will highlight your customers and high-level partners; it includes strategy, pitching and placement in key trade or vertical publications.
Media Database
Vantage Communications creates a living database that carefully tracks your top tier editors and analysts. Constant updates are made to the database that reflect coverage, beat changes, and general research. The objective is to create a highly detailed, living contact management record that is updated on a regular basis.
Editorial Calendars
Vantage Communications develops and mines a comprehensive list of editorial calendar opportunities. We pursue these opportunities on a regular basis to uncover potential news coverage for you by offering executive commentary and/or company information.
Press Kit Program
For any trade show, press tour, etc., Vantage Communications develops relevant documents and creates a press kit for your press and analysts.
Vantage Ecosystem
At Vantage Communications we believe in being the absolute best at what we do. This means focusing on being the top technology public relations firm. For services that are outside of our practice area, we have carefully built the Vantage Communications Ecosystem. The Ecosystem is a collection of the best of breed companies including investor relations, web site design, and “on the ground” PR in over 50 countries. This provides you with a complete marketing communications programs.
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